Marketing by Majestic was born from an idea of the Chief Creative Officer, Dave Johnson. Dave had just returned to the United States after spending two years in Ecuador. There, he published the country’s first English-language magazine, Cuenca Expats Magazine, and newspaper, The Cuenca Dispatch. Once they were up and running, he sold them both and moved back to the United States for his next adventure.
Upon his return, Dave was offered a job by a long-time client, Majestic Floor Covering, as their Director of Marketing which he accepted. Majestic Floor Covering had grown into a medium-sized company and Dave was excited about the potential to take the company to the “next level”. Dave’s efforts made a profound impact on the flooring company. The new website he built earned an award as a “Top 100 Flooring Website.” Additionally, many business people in the community began to take notice of all the innovative things Dave was implementing to become the area’s top flooring business and began to inquire about having him work on their marketing also.
Dave had been thinking about starting a marketing agency for some time so he approached the owner of Majestic Floor Covering, Mike Key, about leveraging the Majestic name and reputation and turning their marketing department into a separate marketing agency where they could offer services to other businesses as well as their own. While Mike didn’t have much experience in marketing, he has a tremendous amount of experience in growing successful businesses. He liked the idea of diversifying his current business and turning his marketing department into a profit center so Marketing by Majestic was given the green light.
The Marketing By Majestic Team
Mike Key, Chief Executive Officer
Mike Key is no stranger to success. He has started several successful businesses throughout his career. His greatest strength is finding the right people for the right job so he doesn't have to be "hands on."
Dave Johnson, Chief Creative Officer
Dave Johnson has over 30 years of experience in the advertising, marketing and publicity industries. He is known for his passion and cutting edge and innovative ideas. He doesn't "think outside the box" because he never knew a box existed. He understands that the primary goal of marketing these days is to create connections. The Internet, while being a magnificent tool, has created a chasm between businesses and their customers. Customer loyalty has been replaced by price shopping. "There was a day when you could survive without doing much marketing," says Dave. "Those days are gone forever and if you aren't willing or able to market your business aggressively, you are going to get crushed by businesses that are.
Our goal is to level the playing field and give entrepreneurs and small businesses the advantage they need to survive and thrive in this ultra-competitive, media-saturated, time-compressed world. We're going to do this by offering our clients the big-firm creative process at an investment level that is comfortable. Moreover, we are going to show them, through our comprehensive reports, a return on their investment because, at the end of the day, if our clients can't quantify how much profit they are making from their marketing efforts, we are not doing our job."